We also understand that your B2B marketing needs may differ from those in the B2C market. Salesforce®️ Pardot, allows the marketing and sales teams to create, deploy and manage digital marketing campaigns to boost revenue and maximize efficiency. One of the unique selling points for Pardot is that it is able to assist and empower marketers with lead nurturing, lead scoring and ROI reporting  for higher-quality sales leads, shorter sales cycles, improved marketing accountability and better campaign tracking. The best B2B marketing automation platform from the world’s #1 CRM that’s able to nurture quality leads and increase the ROI.